One more week to go...National Cupcake Week is almost upon us! Are you ready to satisfy your tastebuds with our tasty treats and help support kids with cancer?
Get ready for National Cupcake Week 2011 and help support kids with cancer
National Cupcake Week 2011 takes place from September 12 to 18, when a range of special events, bake-offs and in-store celebrations are staged by cafes, craft, independent and in-store bakeries across the nation.Created by the journal British Baker to celebrate the passion, vibrancy and innovation of the British baking industry, the aim of National Cupcake Week is to get the nation enjoying at least one cupcake a day.
"Baking has never been more in vogue, with shows like The Great British Bake-off tapping into a massive revival in home baking over the last couple of years. Many of these aspiring bakers quickly set their sights on starting their own cupcake businesses,” says Andrew Williams, Deputy Editor of British Baker.
“It is the creative entrepreneurial start-up business idea of our times, with many people dipping their toe in by catering for events, farmers' markets or internet orders. They scale up from there when they find there is a huge and growing demand. The winner of the recent National Cupcake Championships is a classic example: a baker who started small in the past year and has quickly made a success of it."
This year, British Baker has teamed up for the first time with the charity CLIC Sargent, who are asking bakers and cupcake lovers to help raise donations for their beneficiaries during National Cupcake Week itself by buying cupcake pins or holding cake sales.
“National Cupcake Week is now in its third year and established itself as a young and fun event. We wanted to link with a partner charity that we believed our bakery sector would really take to their hearts and sit happily with all of the activities of the week,” says Sonia Young, Publisher of British Baker.
“We knew we had found that natural home with CLIC Sargent and all of the wonderful work it does for children and young people with cancer.”
After an international competition involving more than 100 professional cupcake bakers, this year’s National Cupcake Champion is Jennifer Buls (27) who runs Absolute Treats in Carmarthenshire.
Jennifer beat off stiff competition from 55 finalists to win the coveted title with her unique Lime and Coconut vegan recipe which uses neither butter nor eggs.
The competition, which is an annual milestone in the run up to National Cupcake Week, attracted more than 100 entries from professional bakers.
The expert judging panel included Eric Lanlard, Hummingbird bakery owner Tarek Malouf, Lily Vanilli and Peggy Porschen.
The category winners of the 2011 National Cupcake Championships are:
·Best Decorated Cupcake – Rosalind Miller, Peggy’s Cupcakes, London
·Best Free From Cupcake – Jennifer Buls, Absolute Treats, St Clears, Camarthenshire
·Best Presented Cupcake – Victoria Forward, Let Them Eat Cake, Waterlooville
·Most Innovative Cupcake – Rufaro Matsinde, Cocktail Couture – CC Treats, London
·Best Cupcake Crafted for Multiple Outlets – Sean Coughlan, Munch@Coughlans, Thornton Heath
·Best Tasting Cupcake – Jennifer Buls, Absolute Treats, St Clears, Camarthenshire
·National Cupcake Champion – Jennifer Buls, Absolute Treats, St Clears, Camarthenshire
To find out how to get involved in National Cupcake Week and what’s happening, visit www.nationalcupcakeweek.co.uk
About CLIC Sargent
CLIC Sargent is the UK’s leading cancer charity for children and young people. It provides clinical, practical and emotional support for young cancer patients and their families, from diagnosis onwards. For more information visit www.clicsargent.org.uk More details to follow on what we have in store!
Sweet Wishes & 2 Kisses!!
xxCC Treats
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